I don't even want to speak about it because the whole thing is so overblown but everyone it seems is giving their 2 cents so I'll put a nickel in. Kendrick's verse on Big Sean's Control track has sent the whole rap game batshit this week. The music industry has suddenly become like a lively MSN Messenger group conversation on a Friday night after school. Everyone's online and sending stuff at the same time and you have to write your message in bold pink for others to see it with loads of devil and angry faces attached so they really get that you're mad. It seems many rappers who weren't mentioned in the verse see this as an opportunity to use this as a tool to bounce back into the game. Like the slow kid at school that tried to think of a come-back all day and then finally got one and shouted it out amongst an empty playground, cue this song.