DEATH OF A HIPSTER
DEATH OF A HIPSTER
13 Monday 13th September 2010
Jay Z once rapped about the death of the auto-tune, how we all laughed. HOW WE ALL FUCKING LAUGHED. Judgement day has come for all hipsters, in the form of a viral video. I’m not going to lie; we're all damned by it. No excuses. No escape. We’re all hipsters, and now we're all dickheads. Walking through east London today I felt a sense of despair in the air. Residents of local estates were chucking their tightest jeans out of the window, smashed wayfarers were found on the pavement and men in torn jeans and empty-framed glasses were lying on the floor yelling, “It’s all ruined! It’s all ruined!” There is mass unrest in east London now.
Let’s say the video has done unspeakable damage. Will it stop people from being dickheads? Who knows? We thought of writing an article defending the hipster lifestyle, then realised everything we’d write would just reinforce it even more. It's like some tar brush that you can never get out being tarred with; being a hipster will forever more be tarred as being a dickhead. We all knew it already, we all secretly enjoyed it, but now we can't ignore it. Either we can shirk away and hide, or be relentlessly more dickish than ever. You decide?!

But what does the future hold for the creators of such a fine hipster-bashing anthem? A t-shirt range? A follow-up that doesn’t do very well? Mass hipster suicide? Or will the attitudes of many be changed by one simple song?
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