Hunter just dropped this video, which could best be described as half lookbook, half pep talk about being a real man.

Hunter was born out of the British obsession to unearth something new. Forged by the desire to discover, the spirit of Hunter was created. We take the path that others dare not take. 

Anyone else get the sudden urge to wake up at 5am and whip yourself with birch twigs in a freezing stream?