In July, Kidult started the “EXSTINCTOR” project where he hid 10 individually numbered sculptures around the globe as a way to encourage the general public curious and creative. With the seventh piece appearing in London last week, the French artist is now previewing a short video titled “No Gallery, No Master.”

On his site he says: “Just like graffiti, my work is public, and not private. NoGalleryNoMaster was created so that we can choose and select how my work is sold and distributed, in accordance with very specific criteria.”

KIDULT "NO GALLERY, NO MASTER" TRAILER from LIFE on Vimeo.