So SUBCULTURE, Fred Perry’s music initiative, was the next logical step.  Having pioneered acts such as Metronomy, Jamie Woon, Ghostpoet and the fantastically named Mancun Babywoman, it’s safe to say these guys know what they’re talking about. Now, Subculture are bringing you the next generation of trailblazers, shot beautifully in intimate surroundings.  Here’s a snapshot of the best of new British talent that's set to blow up this summer.

Hurts - The ubiquitous 'Wonderful Life' put them at the forefront of British pop and some stellar festival appearances this summer have set them in perfect stead to jump to the next level.

Hurts - Wonderful Life

Dananananakroyd– The Glaswegian noise-merchants' second album There Is A Way has just dropped, and they’re about to embark on a massive European tour.  These guys are making friends wherever they play.

Dananananakroyd – Muscle Memory

Wolf Gang- Their just released debut album Suego Faults is causing a stir while the gang tour around Europe playing pretty much every decent festival going.

Wolf Gang - Lions and Cages

For more tracks, live concert footage and interviews go to www.fredperrysubculture.com