I reckon you'd be hard pressed to find a British businessman any more disliked than Mike Ashley, except perhaps for Phillip Green. With Ashley as head of Sports Direct, the company has been hit by scandals centred on how staff members have been treated at work.

This includes being paid below minimum wage, banned from wearing hundreds of different brands, an 'oppressive' six strikes firing policy and even pregnant women forced to give birth in toilets. It's been compared to grim 'Victorian' work conditions by MPs who have questioned Ashley.

Now Ashley is on a charm offensive to rebuild his and his brand's reputation, so what better way to do so than this, at a warehouse where staff were underpaid...  

Mike Ashley gets searched... Yes. That is a massive wad of £50 notes he just took out his pocket pic.twitter.com/zV78Qdfmec

— Simon Neville (@SimonNeville) September 7, 2016

Completely fucking unbelievable. Shouts to Simon Neville for the video.